In 1919 Ferdinando Michelin started a small components and bicycle manufacturing company. From the first small workshop in Veneto region of Italy the business has grown into an international cycling success story. At the heart of this success are the values the Michelin family have installed in everything that is “Miche Engineering” Passion, R&D, Quality, Innovation, Technology and above all Manufacturing in our own Italian factory.
Maintaining and especially investing in our own manufacturing facilities has been essential to ensure our modern product range meets the quality for which Miche is so famous for. From concept and design, through to final product finishing we ensure Miche Total Quality.