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Italian through and through

Does location play a part in bike design? For Viner it does. Based in Pistoia, Tuscany, the company embodies the innate Italian understanding of just what makes a bike perform. It’s one where advances are constantly sought, but mean nothing if not allied to passion, style, and insight into a rider’s relationship with the bike. Where technology is a given, but where the defining characteristics of a bike add up to much more than a technical specification alone.

In an age when more and more production has shifted to the far east, made in Italy is far more than a simple geographical statistic. It’s about heart, and it’s about soul.

All Viners (apart from two entry-level models manufactured overseas in order to keep prices competitive), are hand made by craftsmen at our Italian premises. Even the entry-level models are hand finished and painted here in Italy, under our watchful eye.